This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.

Denis Antoine is Professor of Fashion at Savannah College of Art and Design and co-author of Classic Tailoring Techniques for Menswear 2e, the authority on classic tailoring. He studied at London College of Fashion (BA Hons) and the Royal College of Art (MA RCA).

Flexibound

224 Pages

Dimensions: 29 cm x 22.6cm